PPC, Text Message, and Bulk SMS Ads #FTW

PPC, Text Message, and Bulk SMS Ads #FTW

Startups and small businesses need affordable advertising that is also effective. Google Adwords is great, but it's often beyond the budgets of smaller advertisers (and even larger companies). So, we created a PPC alternative to Adwords to help small to mid-sized businesses grow without breaking the bank.

Appended Text Message Ads

Our advertising platform is CPC-based; that means you only pay when someone clicks on the URL in your ad. This is similar to Google Adwords search ads. When users perform queries with Text Engine, they get the answer to their query. After that, they are sent an advertisement at the end. This is what we mean by "appended text message ads".

Now, when a consumer clicks on that ad, the cost of the clicks -- usually $1 but can be as low as $0.60 -- is deducted from your total balance. This continues until your balance reaches $0.00, at which point your ad stops running. For example, if you deposit $25 into your ad spend account, at $1 CPC, you'll get 25 clicks until your ad ceases.

Let's say a Text Engine user did a query for "college football news". The user might get 3 search results that look like the ones above. After that, the user will receive a text message as an advertisement. When the user clicks on the link to visit the advertiser's offer page, we charge the advertiser between $0.60 - $1.00. If we are low on clicks, we will promote the advertisement using our bulk SMS send service.

Let's say a Text Engine user did a query for "college football news". The user might get 3 search results that look like the ones above. After that, the user will receive a text message as an advertisement. When the user clicks on the link to visit the advertiser's offer page, we charge the advertiser between $0.60 - $1.00. If we are low on clicks, we will promote the advertisement using our bulk SMS send service.

We offer location targeting as well to help you better reach your target audience. We track all your impressions and clicks on the back end and send you a report of activity whenever you request it. (Unfortunately, we do not yet have a dashboard where you can sign in to view your ad performance yet, but we are working on this).

Bulk SMS Blasts

If we are unable to generate enough impressions and clicks from the appended ads, we will send out your ad to targeted subscribers in a bulk SMS send. The text message blast goes directly to the phones of our opted-in subscriber base. As a result, these blasts have a very high open rate (97%+) and clickthrough rate (8-27%). We have thousands of opt-in subscribers, and we gain new users every single day.

The combination of appended text message ads and bulk SMS blasts makes for a more effective form of text message advertising than just bulk SMS alone. Moreover, geotargeting provides brick and mortar and local advertisers with more value than a standard bulk SMS service. As our ad network grows in size, we will consider keyword-based targeting, much like AdWords. This will make your SMS ads even more targeted and will yield even higher CTRs.

We Still Offer Impression-Based Ads

Of course, many of our users are still using feature phones and flip phones. So they cannot click on ad links. Nevertheless, our advertisers can still reach these users through our CPM-style advertising service, which we sell in the Fiverr Marketplace. Advertisers who would otherwise be unable to reach this unique market on their mobile devices can now attract new consumers through our ad platform.

To place an order for our PPC text message ads, click here.